Listing Presentation
1406 Myrtle Street, Calistoga, CA 94515
Suggested List Price: $699,000 – $739,000
Presented by Griffen Bradds · eXp Realty of Northern California, Inc. (707) 781-8233 · griffen.bradds@exprealty.com
Your Listing Agent
Griffen Bradds
Griffen is a Wine Country real estate advisor with a rare combination of credentials — a background as a registered nurse, healthcare executive, and LEAN process specialist. He brings the same precision and accountability to real estate that he practiced in high-stakes clinical environments.
250+
Team transactions annually
CHSA & CHBA
Certified Home Selling & Buying Advisor
DRE# 02404587
Licensed in California
Contact
(707) 781-8233
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Brokerage
eXp Realty of Northern California, Inc.
Property Overview
1406 Myrtle Street at a Glance
3/2
Beds / Baths
1,088
Square Feet
$679
Price per SqFt
1918
Year Built
0.14
Acres (6,098 SqFt Lot)
Location Highlights
Walkable to Downtown Calistoga's boutique shops, farm-to-table restaurants, world-famous hot springs, and tasting rooms. Served by Calistoga Joint Unified Schools.
Property Style
Single-story, single-family residence on a tree-lined street. Classic 1918 Calistoga cottage — rare, charming, and move-in ready.
Key Features
Classic Calistoga Cottage Charm
🏡 Exterior Appeal
  • Vintage curb appeal on a 6,098 sqft lot
  • Steps from downtown Calistoga
  • Hot springs and spa proximity
  • Convenient single-level living
🛏 Interior Character
  • 3 bed / 2 bath — rare for 1918 vintage stock
  • Functional, livable floor plan
  • Original 1918 architectural character details
  • Single-story accessibility appeal
Market Analysis
Comparable Sales — Calistoga Area

Key Insight: 1311 Gold St validates $679/sqft at $676 closed. 151 High St confirms buyers pay $700K+ for a 3-bed. 1610 Foothill is a cautionary outlier at $340/sqft. 18 Miriam sold 12.6% below ask — pricing discipline matters.
Data Visualization
Price vs. Square Footage
1406 Myrtle sits in the lower-middle by size but commands a competitive $679/sqft — consistent with closed comps. Excluding the 1610 Foothill outlier, 3-bed Calistoga homes command $545–$774/sqft, validating the subject's price range.
Market Snapshot
Calistoga Market Conditions
10–122
Days on Market Range
$340–$837
Price per SqFt Range
$485K–$1.25M
Closed Sales Range
98.1%
Best Sale-to-List Ratio
✅ Well-Priced Homes
Close in under 30 days with strong sale-to-list ratios as high as 98.1%.
⚠️ Overpriced Inventory
Sits 60+ days with price reductions of 7–16% — leaving money on the table.
Pricing Strategy
Where to Price 1406 Myrtle
$699,000 — Aggressive Entry
$642/sqft. Positions below closed comps to attract multiple offers and create competitive tension. Ideal if speed is the priority.
$739,000 — Full Value
$679/sqft. Matches the strongest closed $/sqft comps. Justified by the rare 3-bed/2-bath layout in 1918 vintage stock.
Above $750K — Caution Zone
Puts a 1918 cottage in direct competition with newer, larger homes — creating buyer hesitation and longer DOM.

The 3-bed/2-bath advantage: Rare in Calistoga's vintage housing stock. Combined with downtown walkability and single-story appeal, this property commands a premium over comparable 2/1 closed sales.
Marketing Plan
A Two-Phase Launch Strategy
Phase 1 — Off-Market Buzz
  • eXp network of 90,000+ agents nationwide
  • Social media teasers targeting Bay Area buyers
  • Private curated tours before public launch
Phase 2 — Full Market Launch
  • MLS syndication to 100+ portals
  • Custom property website: 1406myrtlest.griffenbradds.com
  • Targeted digital ads: SF, Oakland, Marin, Sonoma
Technology
Tech-Powered Selling
Instant Lead Response
Every inquiry captured and responded to in real time — no lost buyers.
AI Follow-Up & Chat Agent
AI-powered nurturing and a smart chat agent live on the property website 24/7.
Automated Showings
Frictionless scheduling so buyers can book tours instantly, any time of day.
Real-Time Analytics
Smart QR signage and live ad performance tracking keep strategy sharp.
Seller Reporting
Full Transparency, Every Monday
Your Weekly Report Includes
Website Traffic
Unique visitors and page views on your custom property site.
Leads Captured
Every inquiry logged — names, sources, and follow-up status.
Showing Activity
Who toured, feedback received, and next steps.
Ad Performance
Impressions, clicks, and cost per lead from digital campaigns.
Market Update
Updated Calistoga comps and competitive positioning every week.
You'll never wonder what's happening with your listing. Griffen delivers a clear, data-rich update every Monday — so every decision is informed, and nothing falls through the cracks.
Ready to List
Let's Get 1406 Myrtle Sold
1406 Myrtle is a rare 3-bed/2-bath vintage Calistoga cottage — priced with precision, backed by 11 comps and 7 closed sales. Well-priced homes in this market close in under 30 days. This one will too.
Suggested Price
$699,000 – $739,000 Backed by data. Built to sell.
Griffen Bradds
eXp Realty of Northern California DRE# 02404587
(707) 781-8233
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